A blog from our Regional Convenor, Joanne Moorcroft

Introducing Myself



Hi, my name’s Joanne Moorcroft and I’m the new Regional Convenor of UNISON North West.


First, a bit about me.


I am from the generation when the first thing you were told to do when you started work was to find the shop steward and sign up to the union. In my case it was my shop steward dad who made sure I did that.


I joined Cheshire Police in around 2008 and became a steward for my department when our steward moved into a full time officer role. As a steward I became very active from the start and was a delegate for regional council and a member of the publicity and Campaigning Committee and Labour Link Officer for the Branch.


Since becoming a branch sec I have been coerced into standing as a town and borough councillor and for my sins I am the current town mayor.


Being a councillor was not an aspiration of mine, but the borough I cover comes under UNISON Cheshire West local govt branch and I felt it almost my duty to stand. The branch had faced years of Tory cuts until Labour took control in 2015 and we fought hard to return Labour control.


My experiences in my branch, on the council, and on the Organising Academy have given me the firm belief that UNISON should be first and foremost an organising union that seeks to empower the membership to fight to protect and advance their interests. This is what made me stand to be Regional Convenor.


It's a real honour to follow the inspirational Glen Williams as North West Regional Convenor. 


This year remains one of challenge - from the climate emergency and cost of living rises impacting on us all to the post-Brexit and post-Pandemic settlements which directly impact how we deliver quality public services and are remunerated for doing so.


The multiple crises we face in health and social care, local government funding, education, housing, policing, and utilities all provide reasons why we need to mobilise and organise our membership and demonstrate that we need robust responses to these issues.


Our membership is ageing and diminishing and so a significant priority has to be arresting this decline whilst empowering our existing activists as we support and develop our newer members.


The great work our regional team of members, activists and staff through the significant disputes and campaigns we are engaged on demonstrate that this is achievable and that we can grow our membership.


The North West already has a proud record of doing this through its strategic campaigning and organising in social care, Health Care Assistant re-banding and the numerous disputes we have driven to successful conclusion. 


Our interventions and campaigning around challenging racism, homophobia and misogyny demonstrate the breadth and scope of our activism. In the Year of the Disabled Worker our activists continue to highlight discriminatory practice, advocate for appropriate treatment and influence decision-makers. 


Our local branches must be supported to continue to meet the challenges faced by them and their members particularly in the current cost of living crisis and hostile (employers and govt) environment that workers find themselves in.


These are clear reasons why I believe that the North West is on the right track to face the challenges ahead and deliver a vibrant, engaged and active membership - one that I am privileged to lead.

New Year's Resolution

A very Happy New Year to all UNISON Members in our North West Region. I hope you managed to get some kind of break and rest over the festive season and if you had to work, thank you and I hope your rest and period off work comes soon. Read more

Time for Action

As a Local Government Branch Secretary, Regional Convenor of the largest UNISON region and a council employee, I see every day the incredible work UNISON members, activists and staff do; not just to improve working lives of our members, but also the lives of those I see ‘professionally’ as a practising social worker who are without doubt the most vulnerable in our communities. Read more

No Return to Normal

Well we continue to live through strange and challenging times where so much has changed and yet so much stays the same: Tory sleaze, Tory allocation of contracts to party donors and ‘friends’, a pending pay freeze for public sector workers and the real threat to our NHS- all under the ongoing cover of Covid. Read more

Real Action in a Virtual World

We continue to live in bizarre times and you all continue to work in what must feel like ever-changing pressures. I am increasingly aware of members showing signs of Covid fatigue and, as a region, we are looking at ways this can be addressed. It goes without saying that I hope all reading this and your families stay safe and well until the pandemic recedes. Read more

Happy New Year

Happy New Year to all UNISON members in the North West and to your families- I am sorry it feels neither new nor too happy for many people. I genuinely hope you managed to get a rest over the festive season and I say a particular thanks to all of our members who worked throughout the holiday and continue to provide incredible quality services 24/7. Read more

UNISON North West: Adapting and Winning

As your elected Regional Convenor, I am slowly getting to meet with all the committees and activists in our region. It staggers me how much work by activists and staff goes on under the radar but is integral to our agreed regional priorities and work programme. Rogue employers and a rogue government have used Covid as an excuse to attack public sector workers and our region is demonstrating that a fight back is possible. Read more

October 2020: Scrap the Pensions Cap!

Hello to all UNISON North West activists and members, Read more

Sending strength, solidarity and thanks to our UNISON North West activists

Since I last wrote we have lost a true friend and comrade to our region- Jean Blevin. Jean was our Regional Treasurer and longstanding health activist known throughout our region and union. After a short battle, Jean fell victim to cancer in August and we have met regularly with her family, friends and colleagues. When the pandemic allows, we will properly remember the immense work Jean did for our region and union. Read more

COVID-19, Collective Voice and Our Region's Challenges

A very warm welcome to all UNISON North West activists on behalf of your new Regional Secretariat. Never has there been a greater need for our collective voice to be heard in and outside of our union. Read more

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