Tasks relating to the post of branch communications officer:
- To explain UNISON’s policies and to provide the information members need to play an active role in their union
- To assist with efforts to recruit new members
- To help support UNISON’s national and regional campaigns
- To help create a positive image for the branch among members, potential members and the public
- To produce news-sheets or bulletins for distribution to branch members.
- To lead on the development of electronic communication with members’ email, web, etc
- To ensure branch communications are in the accessible formats members need – audit for any particular requirements such as large print / Braille etc
- To ensure that nationally and regionally produced publicity and campaign materials are distributed, as appropriate, to stewards and onward to members and non-members
- To monitor local media for stories which affect the branch and take appropriate action
To help ensure that the branch makes effective contact with the media whenever necessary by:
- Creating and maintaining mailing lists to media outlets and contacts
- Writing press releases
- Ensuring that appropriate individuals within the branch are available for comments, interviews, etc
- Writing ‘letters to the editor’
Click here for details about training to help undertake this role.